My Story

Léon & Moi is a celebration of craftsmanship, character, and the art of living beautifully.

Named after my beloved pug, Léon, and the French word moi, meaning “me”, the brand began as something deeply personal and has evolved into a reflection of the things I am most drawn to: exceptional craftsmanship, timeless design, and objects that tell a story.

Being French, with Moroccan roots and inspired by the energy of the city I live in, London, I have always been fascinated by the meeting of cultures and the way tradition can be reimagined for modern life. Those influences remain at the heart of Léon & Moi today.

What started with a collection of handcrafted jackets has grown into a carefully curated world of clothing, homeware, rugs, and collectible pieces sourced from artisans and makers whose work deserves to be celebrated. Each object is selected for its craft, its character, and the feeling it brings to a space or a wardrobe.

We work closely with artisans, preserving traditional techniques while presenting them through a contemporary lens. Whether it is a handwoven rug, a ceramic piece, a vintage treasure, or a garment, every item in our collection is chosen with intention and produced in limited quantities.

At Léon & Moi, we believe that true luxury lies in craftsmanship, in individuality, and in owning fewer things of greater meaning. We are passionate about preserving artisanal traditions and ensuring they continue to be valued in a modern world.

The pieces we surround ourselves with become part of our daily rituals, our homes, and our memories. They carry the mark of the people who made them and become part of a legacy that lives on through generations.

Thank you for being part of this new chapter. We hope our collections inspire you to live with curiosity, beauty, and a sense of discovery, and that the pieces you find here become part of your own story.

Avec tout mon cœur,

Nawel, Founder and Creative Director