Our Story
WELCOME TO LÉON&MOI
Léon&Moi is a celebration of cultures, craftsmanship, and the art of living beautifully. Named after my beloved pug, Léon, and the French word "moi" (meaning "me"), it reflects a personal journey of passion and purpose.
Born in France, raised with Moroccan heritage, and inspired by London’s vibrant energy, I’ve always been captivated by the intricate beauty of traditional Moroccan fashion. These influences , Parisian elegance, Moroccan artistry, and London’s modern edge are woven into every piece we create.
What began as a passion project, crafting jackets for myself and my friends, has grown into a mission to reimagine timeless craftsmanship through a modern lens. Each piece is named after the neighborhoods of Paris, Marrakech, and London, honouring the cities that inspire us.
At Léon&Moi, we are committed to preserving the savoir-faire of Moroccan artisans while reimagining it for the contemporary woman. Tailored to flatter, timeless in their appeal, and tried and true in their quality, our pieces are designed to be cherished for years to come.
From coffee to cocktails, work to weekend, and city to coast, look and feel great, in everyday moments and all the extraordinary ones.
We hope our garments bring you as much joy and inspiration as they have brought to us.
Avec tout mon cœur,
Nawel Founder and Creative Director,
Léon&Moi
Tailored
A tailored fit is an art form. Our design process is rooted in meticulous craftsmanship; each measurement refined, each detail tested, to ensure pieces not only flatter but celebrate the individuality of the wearer. The result? Garments that feel as though they were made just for you, because they were. Functional, intentional, and designed to empower. Because true style isn’t just worn; it’s tailored.
Made the Moroccan Way
In Morocco, clothing is more than just fabric, it's a story woven with tradition, emotion, and personal expression. For generations, Moroccan women have embraced the art of made-to-measure fashion and shared a profound connection with their tailors, a relationship built on trust and artistry. In many families, a tailor is not merely a luxury but a cherished tradition, crafting garments that reflect individual style and identity.
Customisation lies at the heart of Moroccan culture, where each piece is thoughtfully designed to honour personal tastes and needs. This dedication to bespoke craftsmanship naturally results in limited quantities, making every creation a unique treasure imbued with sentiment and soul. Every stitch carries emotion, transforming garments into heirlooms that celebrate heritage and the beauty of individuality.
At Léon&Moi, we honour this legacy by becoming the modern-day tailor for the contemporary woman. To wear Moroccan-made fashion is to wear a piece of culture crafted with care, intention, and a deep respect for the stories it carries. And much like the tailors of old, we create not just clothing, but stories pieces that are as distinctive as the women who wear them.
Crafted with Purpose
Each Léon&Moi piece is a legacy rooted in the rich traditions of Moroccan craftsmanship. Our garments celebrate artistry, culture, and community, with each stitch carrying the dedication of a skilled artisan, ensuring their craft endures for generations to come.
We are committed to nurturing a shared journey with our artisans, sharing their stories and preserving the soul of Morocco’s heritage. Our vision is to inspire young artisans, showing them the value of their skills and creating opportunities for collaboration on a global stage.
To wear Léon&Moi is to honour the hands that shape our pieces, embrace timeless tradition, and become part of a story that celebrates authenticity, individuality, and a shared future.
Embracing Diversity
At Léon&Moi, we celebrate femininity in all its forms, crafting pieces that honor the diversity of women across cultures, generations, and lifestyles. Each design embraces individuality, offering effortless elegance that transcends time and trends.
Our collections are timeless and versatile, seamlessly transitioning from AM to PM, adapting to the dynamic lives of modern women. Whether navigating a bustling city in the day or enjoying a quiet evening at home, our pieces are designed to empower, inspire, and complement every aspect of a woman’s life.
We believe fashion should reflect the richness of diversity, and through our designs, we aim to celebrate the beauty of femininity in all its expressions.